Minecraft store goes live!
/Not only do we have the 1.4 update up and running, the Minecraft store has also gone live for players to buy some impressive new items. The online store includes keys for the Steve Co. Supply Chests, miner's helmets, a creeper saddle and finally a name change.People have been requesting for these items and they have finally arrived. Go to the Minecraft store now! they also say that if you put enough items in your cart, you will receive something special.
http://www.minecraft.net/store/loot.jsp